ZEE Entertainment supports West Bengal. Donates Critical Healthcare Equipment

Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) today, in line with its national level CSR drive against Covid-19, officially handed over critical healthcare equipment (20 oxygen humidifiers) to the state of West Bengal in the presence of Mr. Narayan Swaroop Nigam I.A.S, Secretary, Health & Family Welfare Department, Govt. of West Bengal, further strengthening its fight against Covid-19.

The Company has utilized the sanctioned CSR budget (for the fight against Covid-19) to provide the critical healthcare equipment to West Bengal. Speaking on this initiative, Mr. Punit Goenka, Managing Director and Chief Executive Officer, ZEE said, “ZEE is committed to stand with the West Bengal Government in its fight against Covid-19. We hope that the donated critical equipment will help the state to address the challenges faced due to the ongoing pandemic and strengthen its overall healthcare infrastructure." In a letter issued to ZEE, Mr. Narayan Swaroop Nigam I.A.S, Secretary, Health & Family Welfare Department, Govt. of West Bengal said, “We express sincere thanks on behalf of the Govt. of West Bengal to ZEE for its kind gesture of contributing critical healthcare equipment to West Bengal.

The support provided will go a long way in providing proper treatment to Covid-19 affected patients in the state.” In its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid-19, ZEE had committed to donate 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers & 6,00,000 Daily Meals. The donation to the state of West Bengal is in line with this national level CSR drive. At a national level, ZEE has also financially supported over 5000 Daily Wage Earners working directly or indirectly with the Company. Further, 3400+ employees have contributed towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM CARES Fund. As a responsible Media & Entertainment player, ZEE continues to take strong steps needed in further intensifying its fight against Covid-19.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing