Zee Hindi Movies Cluster bags 7 awards at ACEF Awards

The Zee Hindi Movies Cluster, including Zee Cinema, &pictures and Zee Classic, amongst others, has bagged seven awards at the recently held Asian Customer Engagement Forum (ACEF) Awards in Mumbai. Zee Cinema has won 2 Gold awards, &pictures has won 1 Gold and 2 Bronze awards, while Zee Classic has bagged 1 Gold and 1 Bronze award.

Commenting on the wins, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, said, “We are extremely happy to have won seven awards at ACEF Awards, which is a global platform for recognition in the industry. It keeps us motivated to entertain our viewers in the best way we can.”

Zee Cinema secured a Gold award in the Innovation category for Lux Zee Cine Awards 2016. The mobile campaign with the core thought of India’s only genuine awards reached out to a whopping 1.3 million users, where people were creatively engaged in interactive activities. The channel won another Gold award for efficient effectiveness of Digital Marketing for the promotion of world television premiere of ‘Singh is Bliing’. The campaign encompassed all social media platforms with the objective of reaching out to the maximum number of people.

&pictures won the Gold award for Best Use of Celebrity Endorsement in the online media category for the world television premiere of ‘Badlapur’. A trade mailer idea was conceptualised in which the mail appears to be a letter written by Varun Dhawan, the lead actor of the movie. A Bronze award was won by the channel for innovation in the Newspaper category for the promotion of ‘Badlapur’. The print advertorial conveyed the high points of the story of the movie ‘Badlapur’ in the form of news articles. The channel also won a Bronze award for showcasing creativity in the Newspaper category for promoting the &pictures premiere of ‘Tanu Weds Manu Returns’. The print ad was made in the format of a wedding invitation card, inviting readers to attend the crazy wedding and figure out who finally gets married.

Zee Classic won the Gold ACEF award for innovation in the Publication category for its movie festival – Classic Debut. Instead of releasing regular ads for the festival, the channel contacted 14 well known media personalities of current times and published a four-page advertorial highlighting the debut of these personalities in the industry. The channel also won a Bronze award for innovation in the Out of Home Media category for the Zee Classic Train Activity done for ‘The Golden Years with Javed Akhtar’. Local trains in Mumbai were selected and were exclusively branded as Zee Classic Radio trains along with playing classic melodies and untold stories narrated by the veteran lyricist and poet, Javed Akhtar.

ACEF Awards recognises excellence in the field of customer engagement campaigns and activities across Asia. It provides an ideal platform for recognition and learning in perhaps the most critical, emerging area of content creation.