Zee Live partners with Instagram to bring the ‘It’s A Girl Thing’ to India

Zee Entertainment Enterprises Limited’s live entertainment and IP vertical – Zee Live has partnered with internationally renowned events company Branded to host the global festival ‘It’s A Girl Thing’ (IAGT) for the first time in India. After successfully gaining a huge fan following in Singapore and the Philippines, Zee Live is set to introduce IAGT to India,  a one of a kind festival designed to empower, inspire and connect young women.

 The festival will bring a diverse line-up of International and Indian creators, Instagram influencers, advocates and celebrities across industries who will take part in talks, panel discussions, and performances through which fans can interact with the luminaries and discuss various subjects including Fashion, Health & Fitness, Environment, Relationships and Self Love.

 The line-up will feature prominent names such as Akriti Kakar, Barkha Singh, Dia Mirza, Fatima Sana Shaikh, Jasleen Royal, Lisa Mishra, Pooja Dhingra, Prajakta Koli, Raja Kumari, Rhea Kapoor, Scherezade Shroff and many more along with well-loved International personalities like Liza Koshy, Merrell Twins, and Wengie. Also joining from across the oceans are climate change educator Robert Swan OBE - the first person to walk to both Poles - and Wendy Ong, President of Tap Music which represent some of the most acclaimed female music artists of today.  With this powerful mix of local and international talent there are multiple conversations and opportunities that will open up for young women at IAGT India - bringing them together to encourage each other to explore and achieve their dreams.

 Niharika Pande, Strategic Partner Manager, Instagram, Facebook India quoted, "Instagram is the place where people express themselves freely & over the past few years, women creators have led the charge not just on expression but also on breaking stereotypes. Be it taking on topics like body positivity and gender equality or pushing culture forward through their talent, we are excited about how women are finding and inspiring their communities online. We are committed to ensuring Instagram is a safe and supportive platform for these conversations & are glad to partner with Zee Live for bringing 'It's A Girl Thing' to India and to continue this journey!"

 Speaking on the association with Instagram, Zee Live COO and Business Head, Mr. Swaroop Banerjee said, “IAGT is a global community of inspiring female digital creators and their fans, the phenomena of this ecosystem, we saw first-hand when IAGT debuted in Manila, moved to Singapore and when ZEE LIVE with Branded Asia decided to bring IAGT to India, Instagram was an obvious choice of partnership. I am excited to say that this partnership is a long-term one where both ecosystems are working together with one aim, to empower young women in India and truly celebrate what it means to be a girl.”

 Branded CEO, Jasper Donat said, “It’s A Girl Thing is a platform that empowers young women by addressing a number of the key issues and challenges they face in everyday life. So, we are honored and thrilled to be able to connect directly with this hard to reach audience through our partnership with Instagram India and our exceptional line-up of globally and locally renowned celebrities, creators, advocates and social media influencers. In today’s uncertain, often frightening times, It’s a Girl Thing is a safe space that examines serious issues whilst having some much needed fun.”

 It’s A Girl Thing India will be live on Facebook (@iagtindia and @iagtlive) 7.00pm-9:30pm IST on October 16-18, 2020. The three-day virtual festival will feature talks, panel discussions, performances and conversations around various subjects including Music, Health, Environment, Education and Self Love.