Zee Marathi captivates Maharashtra with innovation and creativity

Zee Marathi has been a pioneer of regional content in Maharashtra, that holds a special place in each and every household across the state. Over the years, Zee Marathi has won the loyalty of viewers through its offerings, and the channel has also established itself as Maharashtra's socioeconomic and cultural facilitator.  

 

Zee Marathi’s promotional activities and 360-degree campaigns, over the years have seen a consistent stream of creativity, engagement, and innovation in driving conversations around the core premise of its new content offerings. Recently, the channel held the audiences’ favourite Zee Marathi Awards 2021,  and yet again Zee Marathi set another benchmark in the regional entertainment space with a unique and  creative initiative to grab eyeballs and to promote the telecast of this event. The channel placed floaters with the logo of Zee Marathi Awards 2021 in three major locations of Maharashtra - Sawantwadi, Mumbai and Kolhapur. These huge floaters in the middle of the water have become the talk of the town. Everybody can witness this at Rankala pond - Kolhapur, Moti pond - Sawantwadi and Mahim sea at Mumbai. With this promotional initiative, the channel has yet again astonished everyone with its level of creativity and innovation.  

 

Talking about this unique approach to promote an event, Mr. Nilesh Mayekar, Business Head, Zee Marathi said, “Viewers across and out of Maharashtra and even other parts of the country have showered their love upon us since day one. Zee Marathi has not just been in the lead to entertain its audience but has also taken the centre stage when it comes to creativity and innovation in terms of creating buzz around its offerings. The floaters placed in Maharashtra is a perfect example of it. Everybody is looking forward to Zee Marathi Awards 2021 and these floaters are creating the right buzz and grabbing eyeballs.”