Zee Marathi launches its 3D VFX - driven mythological show Satyavan Savitri

Over the last 22 years, Zee Marathi has established itself not just as a channel but Maharashtra's socioeconomic and cultural facilitator. With its rich legacy and strong foothold in the Maharashtra market, Zee Marathi has always set high benchmarks when it comes to creativity and innovation. The channel has recently launched a Mythological show – Satyavan Savitri which offers a visual treat to the audiences with its spectacular 3D visual effects (VFX) that add grandeur and take viewers into different dimensions to enthral them. What was once a luxury that could only be afforded by the silver screen, has slowly made its way into the daily lives of the TV audience and Zee Marathi has become the first ever Marathi GEC to amp up the entertainment quotient which this brilliant move.

Keeping up to its unique format, the show was also launched in an innovative manner, wherein the media was given an exceptional experience using Virtual Reality storytelling. With the VR glasses on, the media plunged themselves into the immersive and engaging three-dimensional world of Satyavan Savitri. The cast of the show took this exciting experience too and were mesmerized by the output of the show. Zee Marathi has always kept its audiences at the centre of all its decisions, and the channel extended this experience to its beloved audiences as well. Zee Marathi is visiting audiences across Maharashtra and showing them the magic behind the VR glasses. This unique promotional activity is leaving the audiences surprised.

Commenting on the same, Mr. Amit Shah, Chief Cluster Officer – North, West & Premium Channels, Zee Entertainment Enterprises Ltd said, “Zee Marathi is not just a channel but also a mirror to the cultural heritage of Maharashtra. The channel has always pushed its boundaries to enhance its offerings and present top-notch entertainment to its viewers. This time, Zee Marathi is not just offering the folklore of Satyavan Savitri but is bringing forth the most exciting visual treat to them with 3D VFX which offers an unusual viewing experience. We hope that the audience appreciate our efforts and enjoys this unique experience and the show.