Zee Marathi takes innovative step for launch of show Bus Bai Bus
Over the last 22 years, Zee Marathi has established itself not just as a channel but Maharashtra's socioeconomic and cultural facilitator. The channel has been a pioneer of language content in Maharashtra, that holds a special place in every household across the state. Zee Marathi has won the loyalty of viewers through its offerings, making it one of the leading channels in the region providing engaging entertainment.
Zee Marathi’s promotional activities and 360-degree campaigns over the years have seen a consistent stream of creativity, engagement, and innovation in driving conversations around the core premise of its new content offerings. Recently, the channel took yet another innovative step and conducted a unique launch of its upcoming show ‘Bus Bai Bus’ with members of the editorial fraternity. Zee Marathi took the media for a bus ride along with the host of the show Subodh Bhave. The media had an enjoyable experience interviewing Subodh while taking a tour of the city.
Commenting on the initiative, Mr. Amit Shah Chief Cluster Officer – North, West & Premium Channels, Zee Entertainment Enterprises Ltd. said, “At Zee Marathi, our aim is to delight our consumers with rich and engaging offerings coupled with innovative activities that provide a holistic entertainment experience. With its newly announced slate of shows, the channel has been taking various steps to elevate its marketing efforts and drive higher excitement amongst the audiences. We recently took another step in this direction for the launch of our upcoming offering ‘Bus Bai Bus’. Popular actor Subodh Bhave is making his comeback on Zee Marathi with this unique chat show, and the channel took the promotions to the next level with this innovative press conference that is generating huge buzz and word of mouth. We are glad that we pulled it off and created the right buzz around the show.”
Tune in to Zee Marathi to watch Bus Bai Bus starting 29th July 2022, every Friday and Saturday at 9.30 PM