Zee Media reimagines Zee Hindustan to target gen-next
Zee Media Corporation Ltd has announced overall restructuring of Zee Hindustan, one of its flagship channels.
The brand is being re-imagined to meet the ever-evolving changes in consumer preference for content, with the group envisioning a whole new approach to connect its content to its audience where they are.
Keeping in line with its strategy, ZMCL will diversify its current bouquet of content by introducing a new documentary channel in the near future along with multi-format factual content that resonates across segments.
Being one of the largest news networks in India with a robust pan-India reporter strength, ZMCL addresses the need gap at every level with channels focused exclusively on delivering timely regional news, said a company release.
The brand offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health, etc.