ZEE Media’s biggest election opinion poll to launch its findings tonight
ZEE Media Corporation, one of India’s largest news networks, recently executed the biggest election opinion poll exercise as a part of its election coverage campaign. The findings of the opinion poll will be live tonight on the channels. The opinion poll with the largest sample size was aimed to create more viewership for the channel and engage existing viewers with comprehensive reporting on the elections. The big five state elections are scheduled for early next month and Zee Media initiated to gather maximum popularity among viewers with first mover advantage and viewership through a one of a kind engaging and interactive opinion poll.
ZEE Media’s campaign 1st phase, focused on ‘Why do opinion polls fail?’. To promote participation from the audiences, there were iPhones on offer as gratification. This question provided an insight into why the audiences didn’t trust the opinion polls – the sample size was often too small and didn’t represent the voice of various stakeholders. This feedback was then considered and in the second phase, ZEE media revealed- Desh ke itihaas ka sabse bada chunavi opinion poll, i.e., the opinion poll with the largest ever sample size in the history of elections in India. The large sample size not only gave a comprehensive opinion but also represents the voice of all sections of the populace.
Speaking of the massive campaign Anindya Khare, Marketing Head, ZEE Media says, "News viewers had stopped believing in the numerous opinion polls conducted around elections simply because it wasn’t representational enough. Our extensive activity and research helped us with this insight, and at ZEE Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever. We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regain the trust of the viewers.” The outcome of the opinion poll will be launched across the news channels of ZEE Media.
This massive on-ground opinion poll research was conducted with the help of DesignBoxed, one of the leading political research and campaign management company. Mr. Naresh Arora of DesignBoxed says, “Talking to over 15 lakh voters in five states, the Zee Media-DesignBoxed survey is using multiple checks and balances for accuracy. Surveying each constituency separately, we are going to bring to the nation the most precise picture of these five states,”
As per the network, through this campaign ZEE PHH saw more than 130 % as compared to previous six-month average in December 2021. Zee UPUK saw 73% growth in traffic in December'21 as compared to Average Jun-Nov'21. The Zee News YouTube channel also saw a 68% increase in viewership. Not only that, Zee News become Strong No.1 in Dec’21 in YouTube views. Zee Media plans to have extensive coverage from all 690 constituencies of all 5 states in the upcoming polls.
The viewership is always very high during elections and with UP at the center of the five state elections, ZEE Media has been one of the first channels to start election programming this year with innovative and special format election shows. ZEE Media, keeping the importance of ground facts and insights, will have extensive coverage from all 403 constituencies of Uttar Pradesh.