Zee Melt: The conference is virtual but the learnings are real

It’s a complex and challenging time for all of us who inhabit this planet. Perhaps it’s the largest challenge that we have seen in our lifetimes. Like all challenges, we can either wilt under the weight of the issue or rise up and meet – and even overcome – the challenges. Actually, there is no choice. Wilting is not an option. Overcoming the challenge is the only route we can take. Therefore, constrained by coming of a new world order, new norms and new rules, Zee MELT is back to help marketers, brands and business prepare to navigate these uncharted waters.

This year, Zee MELT will move from an on-ground conference on to a vibrant, virtual conference – connecting delegates to the world’s most influential names in our effort to connect meaningfully with consumers and deliver sustained growth for brands and businesses. Delegates will hear from legends such as Chuck Porter, Rory Sutherland, Sir Martin Sorrell, Vikki Ross, Fernando Machado, Beth Ann Kaminkow, Laura Jordan Bambach and many more. Kyoorius has been cognisant of the economic realities today and has ensured that the pricing for the 2020 event is at an accessible price for all at ₹2950/ US$39 without any gimmicks or price increases.

Speaking on the association of Zee Entertainment with Zee MELT, Punit Goenka, MD & CEO, ZEEL, said, "We have been proud partners of MELT since inception and have seen it grow in stature and influence. We're delighted that, together with Kyoorius, we have adapted to a complex environment and ensured that the sharing of knowledge continues." Rajesh Kejriwal, CEO, Kyoorius, added, "We have taken advantage of the amazing adoption of digital communication and developments in tech to create a world-class conference with the finest speakers from across the world. We have also tried to address a global audience through convenient scheduling and relevant content." Anant Rangaswami, Editor MELT, said, "We continue with the philosophy, since inception, of taking into account the long tail of interest of the communication professional.

This will be clearly visible in the curation of speakers, panel discussions and workshops." All sessions will help delegates view the opportunities of the post-Covid world and help arm them with the weapons to fight this battle and come out on top. Please visit zeemelt.com for more information or to sign-up.