Zee Music strengthens position as India’s No. 2 music label

Zee Music has crossed yet another milestone by completing 6 years amidst the dynamic landscape of the Indian music industry. Right from its inception in 2014, the music label has carved its niche to succeed as one of the top music publishers in India, publishing over 1,000 songs every year. With a sharp focus on Bollywood Music & having acquired 50% of unreleased music every year since 2014, made Zee Music the #1 music label to offer the largest collection of new Bollywood Music in the last 6 years. In 2019, Zee Music released 250 film albums including 60 in Hindi and 190 in regional languages and a whopping 600+ non-film singles i.e. a 55% market share of new Bollywood music released during the year.

The music label also bagged the maximum awards this year with a 90% market share across awards. Soundtracks from movies like Kalank, Gully Boy, Kesari came out to be major winners and have been showered by both commercial and critical acclaim. These albums have raised the bar by surpassing more than 2 billion streams across all consumption platforms. The most streamed song for the label was the soulful song, ‘Ve Maahi’ from the movie Kesari. Tracks like “Pal Pal Dil Ke Paas” & “Dil Maang Raha Hai” collectively crossing 500 Million plays across platforms on YouTube as well.

Speaking on the milestone, Anurag Bedi, Business Head - Zee Music Company, said “It’s been an amazing journey, in just 6 years of launch, we have strengthened our position as India’s No #2 music label by market share. We are also the No#2 Music Channel on YouTube India & No #4 Music Channel on YouTube Worldwide. Zee Music reached a subscriber base of 52 million with 2.7 billion views per month. Zee Music has already started the journey towards growing Non-Film Music with the launch of “Zee Music Originals”, songs that we produce under our originals have got a 2 tremendous response with 500 Million+ plays across digital platforms. Under this brand we create music, which is for the masses, long lasting & leaving a strong emotional connect with every heart. Zee Music is in a unique position to mass produce music at a very low cost that makes our model distinctive and thus give us a competitive advantage.

India is many countries within one country, the food and language changes about every 200 kms. Entertainment in our own language is second nature to us, hence since inception we have focussed on regional music as well. Today we are the only label with a Pan India presence. Our focus over the next couple of years is to strengthen our Bollywood offering and grow the Non-Film Music.”