Zee News' exclusive story on anomalies impacts the cricket fraternity

Zee News, one of the leading and most trusted news channels in India, revealed the Dark Secrets of selection process of the India’s cricket team. Chetan Sharma, Chief Selector for The Board of Control for Cricket in India (BCCI), made some shocking revelations about the Indian cricket team and the BCCI via GAME OVER exclusive story, which aired in 9 different languages on 14th February 2023 across Zee Media network.

Chetan Sharma allegedly spoke about the rift between the star players – Rohit Sharma and Virat Kohli. Additionally, he disclosed the truth about how certain types of injections (which are not detectable in a doping test) are used by cricketers to attain full fitness. #Gameover has been one of the top trending keywords for Zee Media’s Story on Twitter. The biggest cricket story revelation also resulted in Chetan Sharma resigning from the post of Chairman Indian Cricket Team.

Commenting on the big story revelation, Rajnish Ahuja, Editor, Zee News, said, “Viewers and cricket enthusiasts need to know the true picture, to help them differentiate behind the right and the wrongdoings of the society. The media fraternity needs to highlight public stories on regular basis.”

“Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. As a pioneer in the news network, we strongly believe in revealing stories that are not only of public interest but can result in far-fetched social impact. The Big Story on the cricket fraternity has encouraged netizens to understand the truth of the cricket fraternity, ensuring impactful content consumption, and is a great case study capturing the data on the attention span of viewers spread across the country,” added Abhay Ojha ,CBO, Zee Media Corporation Limited.

The shocking details revealed in a sting operation and clips of it going viral on social media will highly encourage the world cricket fraternity to pay extra attention and take strict action against any such drug consumption.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media