Zee News goes free to air from today

Zee News is going free to air with effect from Wednesday, June 8, 2016.

On this occasion, RK Arora, Executive Director and CEO, Zee Media, said, “Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go free to air (FTA). This will aid rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.”

“My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel,” said Sudhir Chaudhary, Editor, Zee News. “With Zee News going free to air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in rural India.”

Moreover, with Zee Media crossing more than 150 million viewer mark in the recent past and also being declared as the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report – India Study 2016 – study by TRA Research), going FTA will only give an impetus to the reach and popularity of Zee News and unlock the collaborative power of the news business, making a much greater collective impact.

Zee Media Corporation’s (formerly Zee News Ltd) bouquet includes 10 channels, Mumbai edition of DNA newspaper and digital properties like zeenews.com and dnaindia.com.

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