Zee News out to change 'soch' & 'desh' with new brand campaign
Zee News recently converted into a Free to Air (FTA) channel and has now rolled out an FTA marketing campaign aimed at aiding Rural India in exploring moments of optimism and becoming more informed, creating value and making a difference to their lives. With this objective in mind, Zee News has created two new brand films.
Commenting on the campaign, Pooja Gupta, Marketing Head, Zee Media Corporation, said, “As a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films is to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that ‘upgrades’, and not just ‘updates’.”
Zee News also expects the audience profile for the news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films, upholding the tag line of ‘Soch Badlo Desh Badlo’, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.
Gupta further remarked, “Social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms – Facebook, Twitter, and YouTube. Together, let us change our thoughts and help bring about the change in the country for the better!”
This marketing initiative is aimed at providing an impetus to the reach and popularity of Zee News and helping unlock the collaborative power of the news business, making a much greater collective impact.
Zee Media Corporation is one of largest news network in India with 10 channels, Mumbai edition of DNA newspaper and digital properties like zeenews.com and dnaindia.com. Zee News was recently declared the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report - India Study 2016 - study by TRA Research). The channel also bagged 5 trophies at the NT Awards for the relentless coverage, creative acumen, extensive insights and web engagement.
Watch the brand films here: