Zee News slashes its commercial time!
To satiate appetite for news and provide a further enriching experience, Zee News has decided to slash its commercial time by 30%. The channel will now devote only 8 minutes for advertisements in every half an hour slot.
Speaking on behalf of Zee News ltd, CEO, Mr Barun Das said, "I think leadership is not running the TRP rat race. In fact, besides strong business performance, leadership is also about setting precedent and giving direction to the industry you work in. It is to Zee's credit that it has been a consistent first. Whether it was by the way of being the foremost 24X7 Hindi news channel to launch in the country or the first to take a deliberate decision to stay away from trivialized content, or even to provide break-free bulletins."
Das added, "News TV is an integral part of everyone's life and the biggest disappointment of the TV news viewers is the long and frequent advertising breaks. In line with our leadership philosophy, Zee News, the flagship channel of ZNL, now wants to pioneer the effort to cut commercial time so as to provide viewers a more gratifying news experience. We are cutting our inventory by 30%, and would increase our rate by 40%."
In this highly competitive industry, Zee News has carved a distinct identity and established itself as a channel "committed to News' with focus on relevant news content. Respecting the intellect of the viewer is one of the key beliefs of the channel. The decision of cutting down on advertising reinforces that commitment, and would consequence in more sensible and credible news coming the audience's way.
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