ZEE’s Premiere For ‘Bloodshot’ Garners 29.03Mn Viewers Across Channels
In one of the biggest festive offering on television, for the first time, &flix and 11 ZEE channels premiered the biggest superhero movie of 2020, ‘Bloodshot’ in 10 languages. Combining the might of ZEE with a pan-network property, Ticket To Hollywood, a whopping 29.03Mn viewers experienced Hollywood’s cinematic brilliance in their preferred language with the premiere of Bloodshot in November. A first for television, the multi-channel and multi-lingual premiere enabled countless ardent fans to #LeapForth into the exciting world of Hollywood marking yet another milestone for ZEE.
Starring the ultimate action hero Vin Diesel, Bloodshot premiered on &flix, the destination of the biggest Hollywood hits along with &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. The premiere across garnered support from some of the leading brands with Colgate as the presenting sponsors across 11 channels along with brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard across Zee English cluster channels.
Speaking about the success of the premiere, Kartik Mahadev, Business Head, Premium Channels, ZEEL said, “Today, Hollywood’s appeal knows no bounds as we have enthusiasts from metros and beyond who share the same level of passion and take to Hollywood as their window to the world. True testimony to this is the findings from &flix’s recent consumer study, ‘Hollywood Is For Everyone’ that sheds light on Hollywood’s growing fandom that cuts across regions and languages. The success of the multi-lingual premiere of Bloodshot further validates this with the premiere garnering immense positive response from both our customers and consumers. With successive Hollywood blockbusters in the pipeline as part of Ticket To Hollywood, we are certain that the property will deliver value to brands and enthrall fans spread across the nation.”
Creating a spectacle like no other, ZEE combines the exciting line up of latest Hollywood blockbusters on its English movie channel &flix and the reach of its Indian language movie channels to present ‘Ticket To Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages. The property will see Hollywood’s latest blockbusters airing across ZEE channels, dubbed in regional languages. With the successful premiere Bloodshot across ZEE channels, ‘Ticket To Hollywood’ will feature other recent superhits like Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others. With this, the property aims to cater to an evolving Hollywood fan base in India - the unsatiated viewers who crave a larger-than-life Hollywood experience in the language of their choice.