ZEE shines the spotlight on every child’s first storyteller!

 On Mother’s Day, there are a few campaigns that stood out on the back of an incisive insight and sheer simplicity in their approach of landing the message in an evocative manner. One such creative that speaks straight to the soul is that of ZEE, who by virtue of having first introduced satellite television in India and opened up a whole new spectrum of storytelling for every Indian home,  is a leading storyteller of our country. ZEE’s unique campaign, conceptualized by its creative partner  Publicis Worldwide, beautifully captures the often unacknowledged role of a mother as every child’s first storyteller!  

ZEE’s #MyFirstStoryteller campaign is a touching tribute that shines a spotlight on this pivotal role countless mothers play in getting their child to experience their first range of emotions through storytelling. Check out the campaign film at:

Speaking about the campaign, Mr. Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEE said, “This campaign celebrates the storytellers that our mothers are, an innate quality that is essential nature to the role that mothers play in shaping lives and cultures. As the storyteller of many Bharats, we believe that mothers in their role as primary caregivers, set their children off on a trail of discovering life by sparking their curiosity. It is, after all, our mother’s very first stories that lay the foundation of our core value system, shape us and in turn shape society. I’d like to thank our creative partner, the Publicis Group for building this campaign rooted in a sharp consumer insight.”

Sharing their views on the campaign, Srijan Shukla & Pratheeb Ravi, Head of Creative & ECDs, Publicis Worldwide said: ““The thought came from one of our team members and we all instantly liked it. The good thing with kids is that you can’t manipulate them as actors. This helped as we wanted to tell the story in the most interesting, organic way.” 

Oindrila Roy, MD Publicis Worldwide added, “At Publicis Worldwide, we focus on authenticity in our storytelling. Authenticity that emerges from being observant and genuine. And that is what makes this film so endearing.”  

Reacting to the film, influential personalities like fashion designer Masaba Gupta and Marathi television and theatre actor Sakhee Gokhale have shared personal anecdotes about their first storyteller, their respective mothers –  actors Neena Gupta and Shubhangi Gokhale, where they talk about how their mother’s initial stories have built their core value systems and stayed with them even today!

Masaba Gupta’s post: <blockquote class=instagram-media data-instgrm-captioned data-instgrm-permalink=https://www.instagram.com/p/CsN0dECoZwI/?utm_source=ig_embed&utm_campaign=loading data-instgrm-version=14 style= background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);><div style=padding:16px;> <a href=https://www.instagram.com/p/CsN0dECoZwI/?utm_source=ig_embed&utm_campaign=loading style= background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; target=_blank> <div style= display: flex; flex-direction: row; align-items: center;> <div style=background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;></div> <div style=display: flex; flex-direction: column; flex-grow: 1; justify-content: center;> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;></div> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;></div></div></div><div style=padding: 19% 0;></div> <div style=display:block; height:50px; margin:0 auto 12px; width:50px;><svg width=50px height=50px viewBox=0 0 60 60 version=1.1 xmlns=https://www.w3.org/2000/svg xmlns:xlink=https://www.w3.org/1999/xlink><g stroke=none stroke-width=1 fill=none fill-rule=evenodd><g transform=translate(-511.000000, -20.000000) fill=#000000><g><path d=M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631></path></g></g></g></svg></div><div style=padding-top: 8px;> <div style= color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;>View this post on Instagram</div></div><div style=padding: 12.5% 0;></div> <div style=display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;><div> <div style=background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);></div> <div style=background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;></div> <div style=background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);></div></div><div style=margin-left: 8px;> <div style= background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;></div> <div style= width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)></div></div><div style=margin-left: auto;> <div style= width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);></div> <div style= background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);></div> <div style= width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);></div></div></div> <div style=display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;></div> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;></div></div></a><p style= color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;><a href=https://www.instagram.com/p/CsN0dECoZwI/?utm_source=ig_embed&utm_campaign=loading style= color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; target=_blank>A post shared by Masaba (@masabagupta)</a></p></div></blockquote> <script async src=//www.instagram.com/embed.js></script>

Sakhee Gokhale’s post: <blockquote class=instagram-media data-instgrm-captioned data-instgrm-permalink=https://www.instagram.com/p/CsNqsYjoWEC/?utm_source=ig_embed&utm_campaign=loading data-instgrm-version=14 style= background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);><div style=padding:16px;> <a href=https://www.instagram.com/p/CsNqsYjoWEC/?utm_source=ig_embed&utm_campaign=loading style= background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; target=_blank> <div style= display: flex; flex-direction: row; align-items: center;> <div style=background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;></div> <div style=display: flex; flex-direction: column; flex-grow: 1; justify-content: center;> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;></div> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;></div></div></div><div style=padding: 19% 0;></div> <div style=display:block; height:50px; margin:0 auto 12px; width:50px;><svg width=50px height=50px viewBox=0 0 60 60 version=1.1 xmlns=https://www.w3.org/2000/svg xmlns:xlink=https://www.w3.org/1999/xlink><g stroke=none stroke-width=1 fill=none fill-rule=evenodd><g transform=translate(-511.000000, -20.000000) fill=#000000><g><path d=M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631></path></g></g></g></svg></div><div style=padding-top: 8px;> <div style= color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;>View this post on Instagram</div></div><div style=padding: 12.5% 0;></div> <div style=display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;><div> <div style=background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);></div> <div style=background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;></div> <div style=background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);></div></div><div style=margin-left: 8px;> <div style= background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;></div> <div style= width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)></div></div><div style=margin-left: auto;> <div style= width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);></div> <div style= background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);></div> <div style= width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);></div></div></div> <div style=display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;></div> <div style= background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;></div></div></a><p style= color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;><a href=https://www.instagram.com/p/CsNqsYjoWEC/?utm_source=ig_embed&utm_campaign=loading style= color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; target=_blank>A post shared by Sakhi Gokhale (@sakheeg)</a></p></div></blockquote> <script async src=//www.instagram.com/embed.js></script>

Several other TV personalities including Shraddha Arya, Krishna Kaul, Ashi Singhh, Karanvir Sharma, Mohit Malhotra, Abhishek Malik, Varun Kasturia, Aman Gandhi, Anisha Hinduja, Dhwani Gorii, Anushka Merchande, Rose Sardana, Munira Kudrati have shared the endearing film on their social feeds with special messages for their own mothers and mothers at large.

The tonality of the campaign is in beautiful sync with the category of broadcast entertainment that ZEE belongs to as it showcases the power of the medium in bringing families together and creating in-home shared moments and bonds of trust between a mother and her child through storytelling.    

With a legacy spanning over three decades, ZEE’s commitment to entertaining audiences in India through storytelling and promoting core values of Indian society, has consistently reflected in the content portfolio offered by the network. The campaign film has been released and promoted across the ZEE network as well as social media pages of the company across platforms. The campaign's positive reception is a testament to ZEE's understanding of the Indian audiences and culture as well as the company’s constant endeavour of entertaining families with the power of storytelling.




Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising