Zee Studio to launch a new property "DOUBLE WHAMMY"

This November Zee Studio brings you “DOUBLE WHAMMY”, an exciting property that will compel you to keep distractions away and enjoy your favorite movies with just one Break, and what’s more! You could win exciting prizes every day.

Celebrating the spirit of Diwali, Zee Studio gives its viewers a special treat with a Blockbuster countdown starting from the 5th of November and culminating with a Bang on Diwali the 14 of November, weekdays at 1pm.

Double Whammy boasts of an impressive list of movies such as The Longest Yard- The Inmates challenge the Prison Guards to football; Hancock- Story of an unlikely superhero who is detested by the public and how a Public Relations manager works to improve his image; Vantage Point- An assassination is attempted on the President of US which is re-told in different perspectives; The Incredible Hulk- Gamma ray experiment goes bad. Dr. Bruce Baner transforms into a giant green Hulk each time his pulse rate gets too high; Wanted: The Oscar nominated movie revolves around the story of a secret cult of Assassins. It stars Angelina Jolie, James Mcavoy and Morgan Freeman in the lead; CJ7- An Alien toy teaches a poor construction worker and his son important lessons about life; Face Off- An undercover agent takes place of major criminal with help of revolutionary medical techniques and infiltrates  his organization;; Death Race: Ex-cons compete in car race to brutalize and kill each other to the road to victory;.

Zee Studio has strategized an online push for Double Whammy through various social media channels such Facebook, Twitter and Youtube along with other conventional mediums such as banners advertisements. Additional Twitter and Facebook innovations would be created to generate interest around the property and generate curiosity amongst the viewers. On ground partnerships with restaurants and bars will provide strong awareness about the offering to the consumers. Lastly a strong network promotion campaign promises good viewership to the special Diwali treat.

The thought behind this property was explained by Mr. Anurag Bedi, Business Head- Niche Channels “Diwali is festival which is all about celebration and giving gifts, so what’s better  than offering our viewers an uninterrupted movie viewing experience coupled with prizes to be won during each movie”