Zee to launch a new movie channel '&pictures'

As reported by Adgully yesterday that there has been a buzz and commotion doing the rounds in agencies and among journalists about the cookie accompanied by a memento viz. a key chain with the words ‘& coming soon’  inscribed on the box being delivered at the door steps

Zee Entertainment Enterprises Ltd, has now officially announced the launch a premiere movie channel, &pictures. Launching soon India’s first interactive movie channel has acquired an impressive library consisting of the year’s most anticipated movies including ‘Chennai Express’ starring Shah Rukh Khan and Deepika Padukone and directed by Rohit Shetty. Ranbir Kapoor starrer ‘Besharam’ produced by Reliance Entertainment, Priyanka Chopra and Ram Charan starrer ‘Zanjeer’ and UTV’s Vidya Balan – Emraan Hashmi starrer ‘Ghanchakkar’.

With the acquisition of these and many more big ticket movies, &pictures is all set to take a plunge in the Hindi movie genre space soon. The movie genre on television is heating up and company officials are confident that ‘&pictures’ will be a significant player in the Hindi movie genre space. ‘&pictures’ is keeping up with its target of being a noteworthy and a clutter breaker in this space and as a testimonial to that the channel has gone ahead and obtained the most awaited blockbuster of the year.

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