ZEE to onboard 500+ tech aficionados at its digital hub in Bengaluru

ZEE Entertainment Enterprises Ltd. (ZEE), a leading media &  entertainment powerhouse is expanding its digital footprint by setting up a cutting edge technology hub in Bengaluru to drive innovation and exponential growth for its  integrated platforms. 

Taking strategic steps in the digital transformation journey of ZEE 4.0, the innovation  centre in Bengaluru will onboard 500+ experts having a strong expertise in the field of  design, technology, data & cyber security. The Company has already on-boarded 120+ experts to drive the change and enhance its overall tech prowess. The products and  solutions designed by the team will lead the Company’s digital pivot, driving  exponential growth across platforms. 

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The innovation centre in Bengaluru will help build a strong cohort of design, tech, data  & talent to cater to the new-age consumer seamlessly across connected devices, built on futuristic tech stack that will enable engineers & data scientist to unlock innovative  technology-led solutions.  

Speaking on this development, Nitin Mittal, President – Technology & Data, ZEE,  said, “In order to build an awesome user experience across platforms, it is imperative to  build design thinking, enhance tech capabilities to serve the ever-evolving needs of the  consumer and leverage data to personalize the options for them. As a digitally adept,

data-first Company, the new technology hub set up in Bengaluru will create an  environment that sparks innovation. The centre will be focused on developing world class tech products & data solutions by creating synergies across our businesses,  promoting innovative thinking and driving collaboration. We are looking for sharp,  like-minded innovators who think new, act agile and create with passion to join us and  shape the next.”  

Aditi Vashisht, Head HR - Digital Platforms, Technology & Head - Employee  Engagement, ZEE said, “Human Capital is the most precious asset for us at ZEE and  we are building the ZEE 4.0 team across our digital arm to drive higher innovation as  well as capitalize on the immense growth opportunities in the M&E landscape. ZEE has  always been an Academy of Talent in the M&E Industry and the new tech hub is  designed with a unique employee value proposition focused on culture, collaboration &  innovation. The tech hub will be an amalgam of a cross functional talent pool of like 

minded individuals ready to challenge the status quo and lead innovative solutions in  the digital ecosystem.” 

The Company’s culture of collaboration will enable teams across functions to deliver  greater innovation and shape the next chapter of growth in the Media & Entertainment  industry.  

ZEE’s people-focussed approach has been an integral part of its evolution into an all encompassing Global Content Company with presence in 190+ countries offering  quality content across multiple platforms and languages reaching over 1.3 billion  viewers. The new ZEE 4.0 version of the Company will focus on reinventing existing 

business models, maximizing its core, expanding into adjacent spaces and exploring  new areas of business.  

ZEE 4.0 is taking all the required steps to transform into the preferred choice for Media  & Entertainment for South Asians across the globe.