ZEE TV Beefs up its weekend programming with JuzzBaatt…Sangeen Se Namkeen Tak

You can call it a journey of struggles and milestones, an experience of a lifetime, a moment of nostalgia, or a jog through the deepest and most inspiring crevices of one’s favorite celebrity’s life. Every adventure attached to their tumultuous ride to achieving their dreams of stardom and taking charge of their future is peppered with tears of joy and sorrow, goals that strengthened their resolve and anecdotes that they will always cherish. Highlighting and celebrating these stories of inspiration, aspiration and entertainment, Zee TV brings to its viewers a light-hearted chat show, JuzzBaatt… Sangeen Se Namkeen Tak. In keeping with the channel’s brand philosophy, Aaj Likhenge Kal, this weekend primetime offering is a 26-episode series providing the great Indian middle class a glimpse into the rise of acclaimed celebrities whom they have grown to love and idolize. Rekindling the celebrities’ memories and engaging the audiences through their motivational tales will be much sought-after actor Rajeev Khandelwal who returns to television after a brief hiatus of three years. Intriguing viewers with endearing stories of self-discovery, juicy tidbits and heartwarming moments about dreams pursued and realized, JuzzBaatt will take audiences on an exhilarating whirlwind ride every weekend. Co-produced by Sandiip Sikcand Telefilms Private Limited and SOL, JuzzBaatt…Sangeen Se Namkeen Tak will premiere on 5th May 2018, and will air every Saturday and Sunday at 7:00 PM on Zee TV.

JuzzBaatt… Sangeen Se Namkeen Tak is a candid chat show where, through a slice-of-life conversation, celebrities reveal their personality, their closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations and fears and inhibitions which make them human and relatable to audiences. As host, Rajeev Khandelwal will nudge the celebrity guests to share their tales from childhood to how it all started off for them and revealing the defining moment when they found their true calling which prompted them to take charge of their destinies, build on their core talent and shoot to fame as ‘extraordinary’ achievers. The perfect host with an affable and endearing personality, Rajeev Khandelwal will set the right tone for celebrities to divulge never-heard-before aspects of their personality. Adding an element of fun and entertainment, the celebrity guests will also participate in a series of games showcasing a quirky aspect of their personality.

Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “The first quarter of 2018 saw us present viewers with differentiated fiction concepts including Aap Ke Aa Jaane Se, Kaleerein and Ishq Subhan Allah, each of which has touched upon s that directly impact our society. And, while these shows got audiences to pause and reflect, we brought them unadulterated entertainment through DID Li’l Masters. After having tasted immense success with our last foray into the genre of celebrity chat shows with Jeena Isi Ka Naam Hai, we are back with a talk show with a heart - JuzzBaatt…Sangeen Se Namkeen Tak that gives viewers inspiring accounts of how some of their most favorite celebrities discovered themselves. In candid conversations with our host Rajeev Khandelwal, stars from various walks of life will reveal the most defining moments, the most amusing anecdotes and the people who’ve made the biggest difference to their journey of emerging as extraordinary achievers.  We are excited to partner with Sandiip Sikcand Telefilms Pvt. Ltd. and SOL for this unique chat show, and hope that this association will pave the way for many more such exciting propositions in the future.”

Co-producer Fazila Allana from SOL Production Pvt. Ltd. said, As fans, we are always curious to know what our favorite celebrities’ lives are like, what brought them to the juncture that transformed them into idols, and fun anecdotes as they charted their journey to the top. Our show gets to heart of what these idols are as human beings – what they’re like at home, what do they do for fun, their quirks, their dreams, their phobias.  We believe that the show will resonate well with Zee TV’s core target audience, the great Indian middle class, as it captures the stories and struggles of celebrities they idolize. Through oodles of fun and entertainment, along with some tales of joy and sorrow, JuzzBaatt will unleash fascinating facts about celebrities and what inspired them to pursue their passion. The key to a good chat show is always the host, because it’s his ability to create a comfort level that drives conversations, and Rajeev Khandelwal is the perfect fit; his flexible and effervescent personality can effortlessly engage with celebrities and audiences. We look forward to this partnership with Zee TV, a channel we’ve done some great work with and hope to continue building a mutually beneficial and fulfilling long-term association with the channel.”

Nudging the celebrity guests to reveal their tryst with destiny, host Rajeev Khandelwal will, through his effervescent and lovable personality, create an atmosphere of joy and nostalgia for viewers to experience first-hand on their television screens. Commenting on his role as host, actor Rajeev Khandelwal said, “JuzzBaat…Sangeen Se Namkeen Tak sets itself apart from other shows, owing to a concept which delves into the inspiring stories of celebrities from being just regular ordinary folk to extraordinary achievers. Most of the celebrities will be the ones with whom I will interact for the first time, a few of them will be my friends/colleagues built over the span of my stint in the industry. So, the show will be as real as it looks. I don’t know how the show will pan out as each story will be very different from the rest but I can promise you that it will not remind you of any other talk show. I can also promise you that it will be all about heart and probably unadulterated entertainment. Embarking on this journey with Zee TV makes it extremely special for me, given that the channel is a pioneer in creating path-breaking content formats. Moreover, I believe that audiences will resonate strongly with the show as I plan to keep them entertained and engaged at the same time.”

JuzzBaatt…Sangeen Se Namkeen Tak will feature a volley of popular celebrities from across fields including television, films, sports and more. Some of the faces that will be featured on the show include Rohit and Ronit Roy, Divyanka Tripathi, Vivek Dahiya, Sudeep Sahir, Dheeraj Dhoopar and the list goes on …

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