Zee TV clocks highest TRP for Zee Rishtey Awards across award shows in 2017-2018
Being the pioneer in Hindi general entertainment space, Zee TV has often set precedents for other GECs to follow. 26 years and still going strong, Zee TV has built a strong relationship with its audiences by entertaining them with unparalleled content, memorable stories, and relatable characters. Reinforcing its leadership position and setting new benchmarks, Zee TV’s recently concluded prestigious annual awards property – Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44’18, Zee Rishtey Awards secured a viewership of 5495 TVTs, highest across awards shows in the category. The strong increase in Zee TV’s ratings can be attributed to both Zee Rishtey Awards and consistent growth in its fiction shows.
This year marked a strong content to celebrate Sunny and Priya’s wedding festivities and commemorate the emotions and memories fostered with viewers, the entire Zee family came together for a special celebration at the awards night of Zee Rishtey Awards, presented by Dabur Almond Hair Oil, Co-powered by Nerolac Paints, Brooke Bond Red Label and Himalaya Anti- Hairfall Shampoo; Special partner Dixcy Scott, Jewellery partner Malabar Gold & Diamonds; Partnered by Parle Milano. While the entire Zee family partook in the pre-wedding festivities and celebrated it with great pomp and splendor, Zee Rishtey Awards turned out to be a first of its kind wedding in the history of India television planned by a GEC and a large-scale, grand wedding spectacle where the entire Zee TV family joined and added glamour to the wedding celebrations.
Commenting on the ratings, Aparna Bhosle, Business Head, Zee TV said, “The success of our prime-time fiction shows stands testimony to the strengthening of our relationship with our audiences. We are humbled with the response we have received for Zee Rishtey Awards that had a strong differentiator this year - not only was it the first time ever that a broadcaster got a real life couple who were ardent fans of our shows, married at an annual awards show but the unique manner in which we could bring the entire Zee family of stars together as baraatis for #ZeeTVKiBetiKiShaadi on such a grand scale had viewers hooked. It has been our constant endeavour to bring novel concepts that resonate with our audience and create memorable experiences. As always, we will continue to strive to deliver the highest standards of storytelling and content offering to our viewers. We look forward to all our partners’ continuous support to chart a stronger success story year on year.”
Along with the success of Zee Rishtey Awards, three out of five weekday top fiction shows (Urban numbers) are from Zee TV – Kundali Bhagya (7674 TVTs) Kumkum Bhagya (6374 TVTs) and Ishq Subhan Allah (5700 TVTs). Zee TV has also been a consistent slot leader at 7 PM (Yeh Teri Galiyaan), 8 PM (Guddan… Tumse Na Ho Paega), 9:30 PM (Kundali Bhagya) and 10:30 PM (Aapke Aa Jaane Se) at HSM – (Urban + Rural) in the last four weeks- wk 41 to wk 44’18.