Zee TV #MovieMasti filter for its Bollywood Game Show a hit with netizens
Trying quirky selfies with the latest social media filters is quite the fad amongst millennial netizens! With the launch of Zee TV’s first-of-its-kind comical Bollywood game show ‘Movie-Masti with Maniesh Paul’, the channel decided to give an all-new meaning to this phenomenon by creating whacky social media filters inspired by some truly iconic filmy stereotypes and embarked on a multi-city roadshow to give masses, including consumers and fans, the Movie Masti experience to sample the filters and engage them with the show in the most filmy manner during the launch week. The lucky audiences of Mumbai and Ahmedabad got a first-hand experience of these filters LIVE and Exclusive in their city between 4th and 7th October. The filters were made available to audiences and users of social media platforms including Facebook and Instagram. In just a week, the campaign achieved whopping number of engagements across platforms resulting in more than one million views on Instagram and TikTok and more than two lakh impressions on Facebook.
From a Melodramatic Ma to a Twisted Villain and a Sultry Item Girl to the Quintessential Hero, Zee TV’s #MovieMasti filters had it all! Much like their avatars noticed on these filters, the show features the inimitable Maniesh Paul as host and a crazy family obsessed with Bollywood including a melodramatic Ma (played by Ali Asgar), a villainous-father Rajkumar (played by Jatinder Suri), jugaadu manager Komal Ponge (played by Paritosh Tripathi) and a naughty padosan - Chandni Bhabhi (played by Monalisa Biswas). Co-produced by Essel Vision Productions Ltd and Lil Frodo Productions, the show airs every Saturday and Sunday and continues to unravel a rollercoaster ride into discovering the unseen, unscripted and ‘flaw’some side of Bollywood celebrities by subjecting them to tricky tasks, fun games and filmy quizzes week on week.
The show’s anchor Maniesh Paul was the first to experience this innovation as he inaugurated the #MovieMasti Filter Roadshow at the show’s press conference in Mumbai, trying his hand at the ‘Filmy Hero’ filter, his face swapping to become India’s favourite hero-cop Robin Hood Pandey. The roadshow moved from Mumbai to Ahmedabad where Zee TV’s vans equipped with the filters and a large LED screen travelled to every nook and corner of the cities enthralling fans and viewers with a quick-peek of themselves as their own favorite filmy avatars on the big screen. In Mumbai, the roadshow was innovatively established outside celebrity residences, such as SRK’s Mannat, Bachchan’s Jalsa and Salman Khan’s Galaxy Apartments, to leverage on the fan base and achieve an audience of these Bollywood fans in the city.
Additionally, the social media influencers like Mallika Dua, Gaurav Ghera, Avneet started having fun with the filters and started making their own exciting renditions of the filter. The Zee TV family of celebrities including Zaan Khan, Eisha Singh, Dishank Arora, Ankit Siwatch, Reem Shaikh also joined the bandwagon to explore their filmy version of the filter while participating in the campaign.
Moreover, ZEE’s digital entertainment destination ZEE5, takes the comedy and entertainment quotient of the show a notch higher by launching an interactive gamification called Movie Masti Khelo Live. As part of this gamification, viewers sitting at home can also play the game on ZEE5 app. The audiences just have to log on to ZEE5 when the show is live and answer the questions coming on the show on the app. At the end of the show, one winner with maximum points will be gratified with shopping vouchers worth Rs 10K per episode.
In addition to this play along feature with the TV show, people can also participate in a daily Bollywood quiz on ZEE5 from Monday to Friday and win additional prizes. So, if you call yourself a movie buff, literally worship the ground that your favorite movie star steps on, know every detail about even their least popular films, then it’s about time you celebrate your passion for movies and have a li’l masti while you’re at it every weekend.
Catch the melodrama and everything Bollywood on Movie-Masti with Maniesh Paul every Saturday and Sunday at 9:30 pm only on Zee TV!