Zee TV puts the spotlight on the male protagonist in new show - Rajaa Betaa

Zee TV is starting the New Year with its first fiction offering – ‘Rajaa Betaa’. Produced by SOBO Films, the show will go on-air starting January 15, 2019 and air every Monday to Saturday at 6.30 pm. 

Contrary to most shows on-air currently across channels, ‘Rajaa Betaa’ shifts the focus to the male protagonist and brushes aside the stereotype of a woman holding the family together. 

‘Rajaa Betaa’ introduces viewers to an ideal young man, Vedant – a highly qualified gynaecologist, adopted in his early childhood into the Tripathi family by Gangadutt Tripathi, who encourages his good-for-nothing son Ramesh to raise Vedant as his own son. Brought up by a deeply discouraging, disinterested father but with the love of his foster dada-dadi, Vedant constantly finding ways and means of giving back to a family that never truly considered him their own and largely turned to him for their own vested interests. 

Aparna Bhosle, Business Head, Zee TV said, commented, “We ended 2018 on a great note, bringing viewers a diverse mix of content cutting across genres ranging from strong social dramas to slice-of-life entertainment and supernatural fantasy thrillers. We begin 2019 introducing audiences to a unique concept, ‘Rajaa Betaa’. The show brushes aside the stereotype of a woman holding the family together and shifts its focus to an ideal young man, orphaned at birth, who on being adopted into a family, ends up adopting his family right back. Taking on responsibilities traditionally considered the domain of women in a family, Vedant’s character will challenge gender dynamics and set a positive precedent for thousands of men across the country. We intend to fortify our early primetime with this intense, emotional family drama.” 

Producer Smruti Shinde from SOBO Films, added here, “‘Rajaa Betaa’ marks my production debut in the Hindi fiction space. However, my association with the ZEE network goes back to the time I started making ‘Tujhyaat Jeev Rangla’ for Zee Marathi. ‘Rajaa Betaa’ explores the journey of an orphan who is adopted into a family much against the wishes of his own foster father and as a result, grows up in a negative environment with family members who do not truly consider him their own. But holding on to the strings of affection that came his way from his foster grandparents, he stays positive and emerges to be a man of character, constantly giving back to a family he feels forever indebted to for lending him their surname. We are shooting the show in Jaipur and have a fine cast on board who’ve beautifully sunk their teeth into their roles and are playing their parts to perfection. I feel honoured to be associated with Zee TV and we hope to take our association with the channel to the next level through this new offering.” 

Essaying the role of Vedant Tripathi is actor Rrahul Sudhir, who will be making his television debut with the show. He will be joined by debutant Sambhabna Mohanty essaying the role of Poorva Mishra, a young, independent woman and a feminist at heart, who is governed by her principles and beliefs, while actor Fenil Umrigar will be seen playing the role of Poorva’s sister, Pankhuri, in the show. 

Actor Rrahul Sudhir said, “Vedant is a champion of relationships and family values and selflessly devotes himself to his foster family. With a character like Vedant, I am looking forward to changing the perceptions surrounding an ideal man and getting people to see the role of a man in the house in a new light. This is my first break on television and I’m giving my best to deliver a performance that audiences will love.” 

Actor Sambhabna Mohanty said, “What drew me to the show was its concept and off-beat storyline that breaks the myths surrounding the role of men in our system. This is the first time that I am venturing into television and I am looking forward to this wonderful new journey I am set to uncover.” 

Actor Fenil Umrigar added here, “I am not only excited about the show, but also about the fact that I’m working with Zee TV again. My last stint on the channel was ‘Kaala Teeka’ and I received a lot of appreciation for the character of Gauri that I portrayed in the show. I am hoping that even ‘Rajaa Betaa’ will get me similar response and love from the audiences.” 

Will love change Vedant’s destiny and find him love that he truly deserves? Will his family wake up to realise his true worth and give him the love and affection he truly deserves?