Zee TV’s campaign for Sa Re Ga Ma Pa Li’l Champs rekindles your inner child

Zee TV’s Sa Re Ga Ma Pa is the longest-running singing reality show format that has been ruling the hearts of audiences for almost 3 decades. After having introduced the world to talent powerhouses like Shreya Ghoshal, Shekhar Ravijani, Kunal Ganjawala, Sugandha Mishra, Kamal Khan, Raja Hasan and Vaishali Mhade who have carved a name for themselves in the industry, Zee TV is now all set to give some exceptional young singing prodigies a chance to showcase their singing prowess! In fact, after receiving an overwhelming response to the previous eight seasons, the channel is launching the 9th season of Sa Re Ga Ma Pa Li’l Champs on 15th October 2022 with a fresh panel of judges including Shankar Mahadevan, Anu Malik and Neeti Mohan with Bharti Singh as the host.

In the run-up to the much-awaited launch of the season, the channel is going all out to ensure that the new season creates mass hysteria of an unforeseen magnitude. In line with the show’s narrative and thought, the channel launched an innovative marketing campaign that centres around your love for music and reconnects you with your inner child!

To bring alive the campaign, Zee TV is giving consumers and aspiring singers a chance to have some fun while experiencing the show’s format through a Music on Wheels initiative that has seen thousands of people participating and showcasing their singing talent on a glitzy bus traversing through the streets of Mumbai on the 9th and 10th of October in Bandra and Juhu respectively. While a lot of youngsters and homemakers participated in the initiative in Mumbai, a member of Mumbai’s police force who couldn’t stop himself from singing also hopped onto the bus and gave a spectacular performance to the audience, leaving everyone amazed by the talent that our special forces have! In fact, Zee TV’s social media post of the policeman went viral with people raving about his performance, so much so that the official Mumbai Police Twitter page also retweeted the post. The Music on Wheels bus is now set to move to the Red Fort in Delhi to give aspirants and loyalists in the city a chance to showcase their talent on 14th October 2022. The initiative has made waves on social media with influencer Curly Tales covering it on her social media handle.

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