ZEE TV’s Ek Tha Raja Ek Thi Rani wins accolades at ‘Dainik Bhaskar INK Awards 2016’

ZEE TV's magnum opus period drama ‘EK Tha Raja Ek Thi Rani’ that promised to #TurnBackTime by recreating the opulence of the 1940s on Indian television was launched amidst a high-decibel, 360-degree marketing campaign with unique innovations across mediums. The innovation that got the industry buzzing was the front page ad of Hindustan Times that was an exact recreation of the actual newspaper that had appeared on 27th July 1942, replete with the original masthead. This never before seen, clutter breaking innovation recently bagged the prestigious ‘Dainik Bhaskar INK Award 2016 - The Ultimate Honour for Excellence in Newspaper Advertising.

Over the years, ZEE TV has established itself as a constantly innovating, evolving and progressive brand. INK Awards are the most prestigious awards that anyone in India can win for creativity, innovation, planning and buying in newspaper advertising. It is the only dedicated awards for advertising in this medium and the winners are selected out of best work the country has seen in the past one year by a jury consisting of highly knowledgeable, fair and respected industry professionals.