Zee TV’s Grand Musical Celebration of Indian Culture
As most of us turn to the Almighty in the face of the curveballs the pandemic continues to throw at us, music is the purest medium that connects our soul to Him. Offering audiences a ray of hope through a powerful connection with divinity, Zee TV is all set to introduce the first-of-its-kind devotional singing reality show - Swarna Swar Bharat. The show will celebrate Indian values and take us back to our roots through a unique blend of insightful and relatable stories narrated in verse and soulful devotional music. Through an over-arching fictional narrative being portrayed through magical realism, Swarna Swar Bharat will bring us the stories of some of our immortal Gods and Goddesses such as Maha Vishnu, Mahalaxmi, Narad Muni, Ganapathi and Hanuman from the vedic texts and scriptures that are relevant even in today’s day and age.
Produced by Fathom Pictures and Kailasa Entertainment Pvt. Ltd., Zee TV's Swarna Swar Bharat is a humble contribution to the Honorable Prime Minister's initiative – ‘Azadi ka Amrit Mahotsav’ that celebrates our rich cultural heritage and the country's glorious accomplishments across the world on the occasion of the 75th anniversary of Indian Independence. Amplifying this message through music on national television, the show will have the renowned poet Dr. Kumar Vishwas and veteran singers – Padmashree Kailash Kher and Padmashree Suresh Wadkar as judges - each of whom have felt a strong connect with divinity through countless devotional songs that they have sung in multiple regional languages. The show will present a talented bunch of singers from different pockets of the country. The judges will evaluate the performances of the contestants on parameters of Sur, Bhaav and Saar. Popular actor Ravi Kishan, whose first tryst with spirituality dates to his early childhood with his father serving as a Pujari, will be seen as the host of the show.
Zee TV’s Business Head, Aparna Bhosle said, “Music is the most organic and powerful medium for man to communicate with the powers above, irrespective of faith. It is through devotional music; be it in the form of the flute, the shankh naad or chanting that most of us feel connected with divinity. Offering our audiences a few moments of solace while reconnecting them to their roots through devotional music and stories of Indian culture narrated in verse, we are happy to present Swarna Swar Bharat. This first-of-its-kind devotional singing reality show is a grand celebration of Indian culture."
Judge Padmashree Kailash Kher said, “Swarna Swar Bharat is our humble contribution of celebration to the honourable Prime Minister's noble initiative of Azadi Ka Amrit Mahotsav, where he urges every Indian to come forth and celebrate our rich culture and all our accomplishments as a nation on the occasion of the 75th anniversary of Indian independence. We at Kailasa Entertainment Pvt. Ltd. are proud to be associated with Zee TV for this show which endeavours to take viewers back to their roots through the route of devotional music. Swarna Swar Bharat will not only give talented singers a platform to showcase their singing prowess, but also give them a chance to demonstrate their deep understanding of Indian culture and our values. I eagerly look forward to India’s rich devotional music finding a global audience through Zee TV's phenomenal reach in India and overseas.”
Judge Padmashree Suresh Wadkar said, “I am thrilled to be a part of Swarna Swar Bharat, a show that attempts to present our rich Indian culture to the whole world through the medium of soulful, devotional music. I am sure the refreshing songs and narratives from our roots will surely keep the audience hooked. It has been a joy to shoot with Dr. Kumar Vishwas, Kailash ji and Ravi Kishan for the show.”
Judge Dr. Kumar Vishwas said, “As a poet, I feel the true essence of a devotional and patriotic song comes alive in the way a singer presents each word with the right balance of expressions and emotions which can only come from an innate understanding of our culture and this is the single-most critical aspect for a singer that helps them connect with the listener. On Swarna Swar Bharat, we are in search of a singer who combines the elements of sur, bhaav and saar. For viewers to appreciate the beauty of our devotional, spiritual and patriotic music, I will also be sharing rare anecdotes from our country's ancient scriptures that are relevant even today.”
Host Ravi Kishan said, “I’ve been a part of several TV shows, but it is the first time I have got such a unique opportunity to host a singing reality show that centres around the devotional genre and attempts to take viewers back to their cultural roots. I am also making a return to hosting after a long time, which makes the opportunity even more exciting. I have the responsibility of not only holding the show together as a sutradhar but also motivating the talent on the show. I truly believe Swarna Swar Bharat will be a show that will connect with one and all."
Save the date as Swarna Swar Bharat premieres on 22nd Jan, and will air every Sat-Sun, 8 PM only on Zee TV