Zee TV, Zee ETC to also air coverage of Counting Day

With just a day remaining for the Counting Day, bringing a conclusion to the 2019 General Elections, news channels are leaving no stone unturned to garner the maximum share of eyeballs on this most important day. 

Zee News, too, has its Counting Day coverage strategy in place. A short tweet came to our notice that had our attention. In its tweet, Zee News Hindi had stated that it would be providing global coverage of the Counting Day across over 170 countries on Zee News, Zee TV and Zee ETC. 

So far, all Election coverage has been only on news channels, in keeping with Government guidelines. Hence, airing of the Counting Day coverage on Zee TV (a Hindi GEC) and Zee ETC (a Bollywood-centric channel) raises some questions. 

While both Star and Sony’s non-sports channels have been airing IPL, Kabaddi and Wrestling matches, this would probably be the first instance that a GEC and a Bollywood channel would be airing Election coverage. 

Adgully had reached out to the Zee team for more clarity in this regard. A response was awaited at the time of carrying this report.