Zee Unimedia to manage revenue monetisation for Living Foodz
The ad sales account of Living Foodz, which was being managed by Helios Media since the channel’s inception, has moved to Zee Unimedia, the specialised ad sales subsidiary of Zee Entertainment Enterprises. The strategic intent is to leverage Zee Unimedia’s expansive market coverage and connect with the business fraternity that will propel the channel into a high growth trajectory.
Zee Unimedia has taken charge of the ad sales mandate of Living Foodz effective August 2016.
Launched in September 2015, Living Foodz has successfully sustained its leadership position in the food and lifestyle genre by a combination of highly engaging content as well as digital and on-ground properties, managing a well-balanced position between mass appeal and premium programme content. Based in Mumbai, the channel is a one-stop destination for food, travel and lifestyle.
Living Foodz is a part of the Living Entertainment brand of channels, which is owned by Essel Group and distributed within the country by Zee Entertainment Enterprises. The channel has a strong line-up of chefs, restaurateurs and food aficionados such as Ranveer Brar, Kunal Kapur, Rocky Singh, Mayur Sharma, Gautam Mehrishi, Vicky Ratnani, Maria Goretti, Pankaj Bhadouria, Ajay Chopra and Rakhee Vaswani.