ZEE UPUK reaches 34 million individuals in UP, Uttarakhand: BARC

Zee Uttar Pradesh-Uttarakhand (Zee UPUK), the leading news channel of the region, has surpassed all competitors in the region, as per the latest BARC data released. The data reports, Zee UPUK tops the list with the highest market share of 55% overtaking its competitors ABP Ganga which has a 10% market share. The data also shows competitors - News State and News 18 have seen a fall in viewership with just 17% and 10% market share respectively. Furthermore, Zee UP UK has consistently been the most viewed channel of the state for 31 weeks consecutively.

Source: BARC, UP-Uttarakhand News Genre (6 Channels),avg. Wk 49’21 to Wk 27’22, 15+ All, 0600-2400 Hrs, Market Share in %

The channel was launched with the aim to provide factual and unbiased news to people of Uttar Pradesh and Uttarakhand. Commenting on this big win, Abhay Ojha, Chief Business Officer - Cluster 3, Zee Media Corporation Limited says, "We are ecstatic to be the no. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown on us. We have focused on catering to all the needs of our viewers and committed to become the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this which fuels our ambitions, and we hope to continue with the same momentum."

In the past 13 weeks, BARC report establishes that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all Time Bands too.

Source: BARC, UP-Uttarakhand News Genre (6 Channels), Avg.Wk 15’22 to Wk 27’22, 15+ All, 0600-2400 Hrs, Monthly Reach (2+)and ATS

Zee UPUK brings out news from multiple beats such as politics, crime, city, and entertainment. Some of the flagship popular shows of the channels are that have helped the channel gain its dominance across time bands are - UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar and Jagte Raho.

Since Zee UPUK garners millions of viewership it has also become the top choice for advertising and marketing.