Zee Yuva now available on dittoTV

Zee Yuva, a youthful Marathi channel from the stable of Zee Entertainment Enterprises Limited (ZEEL), is now available on dittoTV. Launched in August, the channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.

Bavesh Janavlekar, Business Head, Zee Yuva and Zee Talkies added, “Content consumption patterns in India have evolved over the last few years and younger audiences consume entertainment on-the-go. Since Zee Yuva caters to a younger audience, dittoTV is an ideal platform which suits our viewers. With dittoTV, they can enjoy shows anytime and anywhere.”

A few of the shows on Zee Yuva include:
·         ‘Bun Maska’, portrays the life of fun-loving girl, with a confused philosophy of love

·         ‘Freshers’, a show that revolves around college-goers

·         ‘ShravanBal Rock star’, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents

·          ‘Yuvagiri’, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues

·         ‘Love Lagan Locha’, a story which revolves around boys who are trying to find their perfect match

·         ‘Ithech Taka Tamboo’, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in Maharashtra

Commenting on the announcement, Ms. Archana Anand, Business Head, dittoTV said, “Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. It is an exciting and relevant addition to our offerings. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”

dittoTV is available on Android, Windows and iOS platforms, making cumbersome annual contracts, satellite dishes and set-top boxes obsolete. The subscription charges for three months, six months and one year are INR 50, INR 90 and INR 170 respectively.