banner image banner image


After completing 24 years of entertaining viewers from across continents, on the sultry Mumbai evening of 3rd August,2016, Zee Entertainment Enterprise Limited (ZEEL) hosted a pre-launch party for its new vibrant and sprightly new GEC “Zee Yuva”. The spectacular and one of a kind channel’s first look was unveiled by Sharada Sunder, Executive Vice President, Cluster Head – Regional Channels and Bavesh Janavlekar,Business Head Zee talkies ; Zee Yuva bearing witness to the event were stars from the crème de la crème film and TV fraternity. The presence of distinguished stars made the evening enchanting.

The evening began with a spectacular human interactive AV, a never before experienced phenomenon in Marathi entertainment history. The AV focused on what the brand stands for and about its target audience.
Hosted by Vaibhav Tatwawadi and Spruha Joshi, the entire program was full of authentic celebrations synonym to Zee. The historic event featured live performances given Jasraj Joshi for the title track of Bun Maska and
ShravanBal Rockstar followed by Amit Raj with Freshers title track, leaving the audience enthralled. The show did not stop at just the amazing singing performances, but also included a live comedy skit performed by the stars of Itech taka tamboo, which tickled the audiences’ funny bone.

The viewing of the promos of the soon-to- be aired TV shows left no doubt in any mind that they are a perfect blend of light-hearted content and contemporary style of picturization which is rare to come by. True to the
brand ethos of Zee Yuva, the shows are contemporary, young-at- heart and refreshing, which are sure to strike a The visionaries of this brand were resolute on not leaving our great culture behind. Hence, the shows meant for the yuva, while are modern-age, engrossing and lively, yet are not low on the traditional quotient which majority of the Marathi audience can connect to.

The bundle of shows packed with the channel is unparalleled to any other. While a show like Freshers which is based on coming of age of the teens in college is full of masti, ShravanBal Rockstar is based on the aspirations of the youth and their parents. Bun Maska which looks to be the flagship program of Yuva is a perfect screenplay of a girls’ roller coaster emotions, it shows the world from the glasses of an extrovert fun-loving girl with a confused philosophy of love. Love Lagan Locha, the name says it all the USP of the shows lies in the story lines of finely nuanced exposure of the boy’s world today (next to girl’s).ITT, the journey of a guy from superficial global world to a ‘beautiful locale’. The channel wants to disrupt the market through differentiated, new age content and its’ show line mimics the same brand values.

There is no surprise that the channel is gaining huge traction on digital media. Moments after the promo videos of the shows were out there were droves of people landing on Zee Yuva’s Facebook page. The page has already
registered the highest engagement compared to other competitor channels.

The show timings of the much awaited shows are as following.

Fresher Mon-Fri at 7 PM

ShravaBal Rockstar Mon-Fri at 7:30 PM

Bun Maska Mon-Fri at 8PM

Love Lagan Locha Mon-Fri at 8.30 PM

Itech Taka Tamboo Mon-Fri at 9PM

So don’t forget to tune in to ZEE Yuva on 22 nd August 2016 at 7 p.m.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment