ZEE5 bolsters Ad Suite with Ad Vault
ZEE5, India’s fastest growing ConTech brand, has launched Ad Vault, second in line offering from ZEE5’s industry defining Ad-suite. In this dynamic and cluttered digital space, Ad Vault will help brands propel its reach and create awareness to establish brand messaging via Video, Display, Masthead, Native, Companion which will be available across various pricing models such as Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Installs (CPI).
Ad Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week. Ad Vault, as the name suggests, offers flexibility for brands to drive KPI’s by choosing from a comprehensive array of ad solutions to suit diverse business requirements in a complex digital world. It allows brands to reach and engage with audiences in more ways than one by building lasting and meaningful connections with them. Ad Vault with it’s unique construct, can reach out to various consumer touchpoints across Desktop, Mobile Web, Mobile App, Smart TVs, KaiOS and Amazon Fire TV to name a few.
Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “We are excited to launch Ad Vault which underlines our commitment to build ZEE5 as India’s fastest growing ConTech brand. With the launch of Ad Vault, we enable our brand partners to leverage the dual benefit of big data and creative flexibility. Ad Vault helps deliver brand KPI’s on aspects like Reach, Saliency, Lead Generation & SOV while allowing for segmentation, personalisation & measurability to ensure higher returns on marketing investments. Like Ampli5, a unique offering from the ZEE5 Ad Suite, Ad Vault too has been designed to help our brand partners in meeting varied brand and marketing goals. We are confident they will be keen to adopt and benefit from Ad Vault too just like Ampli5.”
Ad Vault helps connect with the right customer at the right place through programmatic campaigns and generate holistic understanding by pulling in third party data onto one system and turn data into action. It not only personalises every interaction to increase loyalty and engagement with the audiences, but it also helps brand discover customer needs and wants through predictive customer modelling. Brand managers can measure effectiveness of each campaign via SOV and ROI.
In 2019 itself, ZEE5, India’s fastest growing ConTech brand has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
Some of the original content launched so far include widely acclaimed Kaafir, Rejctx – new age thriller drama, Barot House – a suspense drama film, Posham Pa – psychological thriller, Jamai 2.0 – a romantic thriller starring Ravi Dubey and Nia Sharma which is a digital sequel of popular Television series Jamai Raja, Coldd Lassi Aur Chicken Masala - an Indian romantic comedy web series starring Divyanka Tripathi and Rajeev Khandelwal and Mission Over Mars (MOM) – Sakshi Tanwar, Mona Singh led drama series to name a few.