ZEE5 creates an immersive experience with 20 Originals in 6 languages
ZEE5, the new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), has announced the launch of ZEE5 Originals. Spearheaded by Amit Goenka, CEO, Zee International and Z5 Global, ZEE5 Originals marks ZEE5’s foray in the original content space, making it the biggest content hub in India.
With 20 Originals by the end of April 2018, ZEE5 Originals, a holistic mix of web-series and short films, strives to create an immersive experience for audiences with its potent content offerings across 6 languages – Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali. With this, ZEE5 will be creating a multi-lingual experience, with content across 7 genres.
Every month, the OTT platform will further strengthen its pipeline of offerings with 1 new web series in each of the aforementioned languages, and 1 new short film. By the end of March 2019, ZEE5 will host 90+ original shows.
Catering specifically to Indian tastes and preferences, with an international production quality outlook, this content further builds on ZEE5’s promise to offer its viewers the best of quality language content across genres.
“With the launch of ZEE5 Originals, we are set to take the reach of ZEE5 to the next level with an unparalleled depth of content offerings,” said Amit Goenka, CEO, ZEE International and Z5 Global. “Our aim, with ZEE5, is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Using our expertise as a global content company, ZEE5 Originals will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice. ZEE5’s technologically superior interface, be it Voice Search, Progressive Web App experience, Content Download options, Multi-CDN strategy for an optimized video viewing experience, and multi-platform support have set it apart in the industry, making way for a ‘glocal’ content consumption shift amongst consumers.”
Outlining the OTT platform’s long-term vision, Archana Anand, Digital Head, ZEE5 India, said, “The OTT audience in India prefers to consume on-the-go content which is also downloadable and accessible offline. Keeping this in mind, we have designed a robust content line-up, through ZEE5 Originals, across deeply invigorating genres which is introspective and creates a rich linguistic experience.”
This Spring, ZEE5 Originals will feature 20 Originals – a mix of web-series and short films – in 6 languages. This includes 9 Hindi web-series (Karenjit Kaur, Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up, Dhatt Teri Ki) and 3 Hindi short films (Mehmaan, Tamashree, Sone Bhi Do Yaaron). For users looking for a lingual experience, ZEE5 is launching 2 Marathi web-series (Liftman, Horn OK Please), 2 Telugu web-series (Nanna Koochi, Chitram Vichatram), 2 Tamil web-series (Kallachirippu, America Mappillai), 1 Malayalam web-series (Utsaha Ithihasam) and 1 Bengali movie (Aranya Deb).
This content line-up will also feature some of the biggest and most entertaining faces from the world of Indian entertainment, including Sunny Leone, Badshah, Sumeet Vyas, Swara Bhaskar, Shakti Kapoor, Swanand Kirkire, Mohan Kapoor, Bhau Kadam, Naga Babu, Raftaar, Naseeruddin Shah, Raima Sen, Aparshakti Khurana, Naveen Kasturia, Maanvi Gagroo, Kailash Kher, Shekhar Ravjiani, Sachin-Jigar, Jonita Gandhi, Shirley Setia, Darshan Raval, Neha Bhasin, Mallika Sherawat, Rupali Bhosle, Jisshu Sengupta, Saheb Bhattacharya, Ayesha Raza, Avneet Kaur, and celebrated filmmakers like Luv Ranjan and Ankur Garg, Q, and Tamil director Karthik Subbaraj, among many more.
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