Zee5 India strengthens its Smart TV outreach: partners with Sony Bravia

With an aim to further cement its supremacy in distribution and offer multiple touchpoints to its viewers, ZEE5 will now be available on all Sony BRAVIA TV’s.  With this partnership, the ZEE5 app will now be available on all Sony BRAVIA TVs’ CEB & Certified Android applications section for easy access to the viewers. This collaboration between ZEE5, India’s fastest growing ConTech brand, and Sony BRAVIA, India’s most loved Smart TV brand, offers superior resolution of audio-visual integrated architecture, thus enhancing consumers viewing experience.

In line with its strategy of building a robust Smart TV distribution network, ZEE5 is rapidly expanding its distribution through various traditional and non-traditional avenues thus ensuring better access for its viewers. 

Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said, “We are extremely delighted to partner with Sony BRAVIA and make ZEE5 available across their Smart TV spectrum of products. It is a natural partnership for both the brands as ZEE5 and Sony both believe in augmenting consumers TV viewing experience by providing the best of content via ZEE5’s extensive library and Sony’s unmatched technology which they integrate across all their Smart TVs. We are confident that this synchronised effort will pay dividend in making consumer’s TV viewing experience better than ever before.”

Speaking on the association, Sachin Rai, Head of BRAVIA business, Sony India said, “We are excited about starting a new journey with ZEE5. At Sony our aim is to diversify our portfolio and offer best in class TV viewing experience to our customers and this collaboration is a right step in this direction.”

In 2019 itself, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and had 9 million DAUs as of September 2019.