ZEE5 joins hands with Moat & Nielsen DAR to offer OTT measurements
In a move that will rev up the debate around measurability of OTT platforms, ZEE5 has announced its plans to offer measurable results to its advertiser community. The platform will achieve this through integrations with Moat, a standard verification across the digital industry that measures viewability of video and display ads, and Nielsen Digital Ad ratings (DAR), a standard for digital ad measurements to implement advertising transparency on the ZEE5 platform.
With this, ZEE5 has reiterated its commitment to creating value for its advertisers. Through the integrations, the platform will now offer third-party measurable and result-oriented campaigns to its advertisers.
Speaking on the integration, Taranjeet Singh, Chief Revenue Officer and Business Head- New Projects, ZEE5 India, said, “Being one of the largest digital entertainment players with over 56.3 million MAUs so far, we drive the highest traffic across audiences, languages and regions. Through this integration, with Moat and Nielsen DAR, we will be able to showcase what we have known all along – the clear leadership that ZEE5 content enjoys in specific sectors. Through our association with Moatand Nielsen, we intend to deliverthe best accountability for our brands and partners ontheir advertising front.”
Anand Chakravarthy, Managing Director, Essence, added here, “With the explosion of offerings in the OTT space, the opportunity to reach consumers through these platforms will only increase. However, it becomes critical for advertisers to be confident about reaching the right audiences as well as being able to engage them effectively on these platforms. In this context, it is great to see an OTT player like ZEE5 taking the lead in delivering meaningful measurement solutions for advertisers. It is a step in the right direction.”
ZEE5 offers over 3,500 films, 500+ TV shows, 4,000+ music videos, 35+ theatre plays and 90+ live TV channels across 12 languages With ZEE5, the global content of Zindagi as a brand has also been brought back for its viewers.
ZEE5 follows a freemium pricing model, with both free and paid premium content (including Originals), to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with Rs 99 for 1 month and Rs 999 for a year. Subscribers can avail a 50 per cent cashback on the subscription price by paying through Paytm.