ZEE5 launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021
ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for a billion audiences launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021 to encourage entertainment seekers to celebrate togetherness through the platform. Announcing a festive Bengali content line-up, the platform has featured shows, web-series as well as direct-to-digital releases, with many more in the pipeline. The content slate includes exciting TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9), Uma; SOS Kolkata – a premium action thriller, as well as originals like Lalbazaar, and Kaali (Season 1 and 2).
With #AamarPujoSobarPujo, ZEE5 raises a toast to health and service providers who work relentlessly throughout the festive season for the welfare of the community, thereby enabling a spirited celebration and joy for many. Through its exciting content line up, ZEE5 also aims to be a part of the festivities in every household across demographics and geographies, bringing about a wave of oneness and positivity this Durgotsav.
The campaign video celebrates this spirit of Durga Pujo, featuring the natives immersed in festivity, with the age-old tradition of Chhau dance playing on one side, while several workers including a police officer, a cab driver, a sanitization lady, and a waiter selflessly go about their jobs, finally turning into ZEE5 as they unwind and take a breather amidst the hullaballoo of the festival.
Speaking on the launch of the campaign, Manish Kalra, Chief Business Officer, ZEE5 India said, “Each year Durga Pujo brings a sense of hope. With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times both. With #AamarPujoSobarPujo, we want to bring entertainment home to everyone and have an inclusive occasion by delivering our Durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders. This campaign will bring out togetherness and add more colour to the festival, making this welcome of Goddess Durga a special one.”
Bengal’s dada and one of the most celebrated cricketers globally, Sourav Ganguly joins ZEE5 in the celebration saying, "Yet another year just went by that took a lot of grit and determination. While it saw hardships on one side, it also witnessed dedication. Pujo bears an important message of a positive outlook and with ZEE5 there is a lot more to look forward to. With this exciting campaign, the platform will bring everyone together and I’m excited to be a part of the festivities.”
Renowned Bengali actor, Parambrata Chattopadhyay, who has a long-standing association with ZEE5 after producing movies like Tiki-Taka, original content Kaali and Sharate Aaj, and featuring in releases like Password, Satyanweshi Byomkesh, Shonar Pahar on the platform, says, "As a Bengali, Durga Pujo is one of my favourite times of the year. I believe that ZEE5 has been an exciting platform when it comes to Bengali content. Entertainment being synonymous to celebration will add so much to the festivities in every household."
Today, ZEE5 is home to over 2 lakhs+ hours of on-demand content and 100+ live TV channels. With a rich library of over 140+ original shows, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up of 50+ theatricals and 40+ web series in 2021 that will add to its extensive library of content offering a wider array of catalogue to entertainment seekers.
Created in association with Shootnext Entertainment, you can click here to view the campaign.