ZEE5 partners with Panasonic India

 In a bid to boost its network of touchpoints among the Smart TV user community, ZEE5, India’s fastest growing ConTech brand, has announced its partnership with Panasonic India, a diversified technology company. This collaboration between two of India’s iconic brands, who have entertained and served television viewers for decades, will enable the ZEE5 app to be featured in the recommended Apps section of Panasonic Android Smart TV, ensuring easy access to the viewers.

Known for enriching lives of its of customers through cutting edge technologies; Panasonic recently launched a new range of 4K Android TVs and Smart Android TVs to offer a superior viewing experience. Access to ZEE5’s extensive library of 100,000+ hours of content to the consumers on these new range of televisions, will surely enhance their content viewing experience and make it a memorable one.

Panasonic Android TV series are designed to deliver the best in class picture quality and sound to viewers in the comfort of their homes with its built-in Google Assistant and Chromecast that enables viewers to cast content from any device directly to the TV screen without any lags.

Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said, “India’s Smart TV market is on the upswing and consumers are ready to pay a premium to enjoy a high-quality viewing experience. Our partnership with Panasonic will further boost our distribution, offering ease of access to our viewers. With this alliance, ZEE5 will strengthen its penetration into the Smart TV market, thus accelerating its progress and growth through newer avenues.”

Speaking about the association, Mr. Sharath Nair, Business Head - Consumer Electronics, Panasonic India said, “With an aim to create new and exciting experiences for our consumers, we, at Panasonic, constantly strive to elevate their overall TV viewing experience with our innovative technology. Aligning it with our efforts to offer innovative entertainment solutions and superlative experience to customers, our association with ZEE5 is a step in the same direction. We are delighted to have ZEE5 on board with us to offer its premium content on our Android Televisions.”

ZEE5 has been bolstering its outreach into the Smart TV viewer network through a robust pipeline of similar alliances including CloudWalker, VEWD, Xiaomi MiTV, Samsung, LG Smart TV, and the more recent OnePlus TV and Videotex TV.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing