ZEE5 strengthens strategy to reign in the OTT space in 2020
ZEE5 has unveiled their calendar for the first month of the new year. At an event held at the ZEE5 headquarters in Mumbai recently, Aparna Acharekar, Programming Head, ZEE5 India, along with talent from some of the shows, unveiled a power packed calendar for January 2020 with new launches across genres and languages.
The Calendar launch event marked the presence of Vivek Dahiya, Nakuul Mehta, Rituraj Singh, Sid Makkar, Vivek Mushran, Vipul Deshpande, Vikram Gaikwad, Chitrangada Satarupa, Rajesh Sharma, Aadesh Bandekar, Jiten Lalwani and Sneha Wagh, among others.
Aparna Acharekar, Programming Head, ZEE5 India, shared, “2019 was a fantastic year, where we launched over 100+ Originals across top Indian languages and created a milestone in the Indian OTT space. We are the only OTT platform in the country to have consistently delivered originals across genres and languages for all audience groups. We are all set to break our own records in 2020 and are constantly working towards ensuring an engaging experience for our viewers.”
Books come to screen in January with two shows adapted from books of popular Indian authors. ‘Never Kiss Your Best Friend’ a millennial rom-com based on the young author Sumrit Shahi’s best-selling novel of the same name. ‘State of Siege: 26/11’ is a gripping tale of the terror attacks that rocked Mumbai on 26/11. The show is based on the book ‘Black Tornado: The Three Sieges of Mumbai 26/11’ written by top journalist and author Sandeep Unnithan.
Also, launching in January are shows featuring strong women protagonists such as ‘Code M’ starring Jennifer Winget, Tanuj Virwani and Rajat Kapoor and Kark Rouge, a bilingual series in Hindi and Bengali starring Chitrangada Satrupa, Indraneil Sengupta and Rajesh Sharma.
ZEE5 also adds to its bouquet of Telugu originals with a romantic drama series titled ‘Anaganaga’.
Home Minister Bharat Daura is the New Season of the longest running show on Zee Marathi. After winning hearts and traveling to 10 lakh kms in Maharashtra for last 15 years, the renowned host Aadesh Bandekar is on a journey to meet Maharashtrian housewives outside Maharashtra across India. So, stay tuned to see who wins this game of Paithani Saaris in the new season, anytime anywhere on ZEE5.
‘Kahat Hanuman Jai Shri Ram’ is a mythological series based on the tales of Bal Hanuman. The story begins from the time Bal Hanuman was conceived to Maharani Anjali and Maharaj Kesari played by Sneha Wagh and JitenLalwani.
This apart, Zee Network is launching the first event Punjabi General Entertainment Channel in India, called Zee Punjabi, on the occasion of Lohri 2020 (January 13, 2020). The channel promises Punjabi swag and tadkedaar entertainment with 5 fiction and 4 non-fiction shows that include Zee’s most loved franchise ‘Sa Re Ga Ma Pa’ judged by top Punjabi singing sensations. Gurdas Maan is the brand ambassador for Zee Punjabi.
Zee Tamil is going to host its first ever Zee Cine Awards Tamil with the top industry artists. The show can also be viewed on ZEE5.
Zee Telugu is going to host Zee Cine Awards Telugu with the top industry artists in January, which can also be viewed on ZEE5.