Zee5; The first OTT partner for Mumbaicha Raja; Brings Bappa Home

Zee5; The first OTT partner for Mumbaicha Raja; Brings Bappa Home
Zee5; The first OTT partner for Mumbaicha Raja; Brings Bappa Home

ZEE5, India and Bharat’s largest home-grown video streaming platform and  multilingual storyteller for multiple entertainment seekers, welcomed the festive season 2022 with grandeur as  it becomes the first exclusive OTT partner to livestream the festivities of Ganesh Galli’s Mumbaicha Raja. With  this, the devotees across the nation can watch the rituals from the comfort of their homes free of cost using  the ZEE5 app. They can also be a part of the aarti virtually at 8:30 PM daily. 

Marking the initiative, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said,“We are happy to  welcome the festive season with the blessings of Mumbaicha Raja and with all the devotees who can now watch  a live Darshan of Bappa on ZEE5. Being a consumer-first brand, we have always prioritized customer  preferences. We have been constantly ramping up our AVOD content line-up with innovative and quality  releases, the response to which has been encouraging so far and we will continue to steadily expand and invest  in new experiences for our AVOD audiences.” 

Commenting on the partnership, Mr. Abhirup Datta, Head – AVOD Marketing, ZEE5 India said, “We  are happy to bring Mumbaicha Raja to devotees across the nation to celebrate Ganpati as millions of viewers  immerse themselves in this auspicious festival. As an AVOD offering, it reinforces our focus to take  personalised, premium quality content pan-India. We are thankful to the Lalbaug Sarvajanik Utsav Mandal who  has partnered with us in our endeavour to take Bappa into millions of Indian homes. As the festivities begin,  we have a range of engaging content offerings in the pipeline on ZEE5 that will keep the audiences hooked  and entertained for this festive season.” 

ZEE5 features an extensive AVOD content slate for its Marathi audiences with hit titles like Mazhi Tuzhi  Reshimgaath, Chala Hawa Yeu Dya, Man Udu Udu Zhala, Lagira Zhala Jee, Swarajya Rakshak Sambhaji and  many more specially curated narratives that the audiences across the country can enjoy. 

Download the ZEE5, app now to experience the beauty and divineness of our beloved Elephant God and to  also watch purposeful stories from the heartland which resonate and entertain in equal measure. 


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