ZEEL honoured with 21 awards at PromaxBDA India awards
Zee Entertainment Enterprises Ltd. (ZEEL), a leading media & entertainment powerhouse, has been recognized with 21 awards for its extraordinary work in the media marketing and creative excellence arena at the 16th edition of PromaxBDA India Awards 2019. The awards are regarded as one of the most coveted marketing awards in the broadcast media space.
ZEE is a “Customer first” organization and believes in crafting creative communications that are driven by consumer insights. These are aligned to deliver relevant yet disruptive engagement experiences to our consumers. As part of our network growth initiatives, ZEE won creative accolades for its new channel launch and rebranding campaigns for Zee Keralam, &flix and Zee Bollywood.
Understanding the cultural nuances has always been ZEE’s focus across all regional markets in India. We believe in staying rooted in our regional tones and at the same time offer our viewers with a distinctive perspective that is relevant in today’s day and age. Zee Tamil, Zee Keralam and Zee Marathi are our testimony towards our commitment to the regional markets.
ZEE has been agile in mapping consumption patterns and has continually evolved its communication channels to reach its consumers effectively. Digital now plays a larger role in ZEE’s marketing mix. Our focus is to develop digital friendly creatives that keep our consumers engaged. Our recent digital engagement with Zee TV’s Kaleerein along with other notable campaigns from Zee Bollywood and Zee Cinema have been well received.
As a leading broadcaster, our aim is to innovate 360degree marketing communications across multiple media platforms. Along with disruptive initiatives across digital and on-air promos, our success in leveraging multiple platforms also reflects in receiving the Best Outdoor Innovation award for &Flix and the Best Collateral Design for Zee Café.
Ms. Prathyusha Aggarwal, Chief Marketing Officer, ZEEL said, “We are delighted to have won a stupendous 21 awards for delivering extraordinary marketing campaigns. The awards are a testimony of our efforts to keep our consumers engaged through customized, relevant and disruptive campaigns. As a ‘customer-first’ company, we will continue to work towards elevating the consumer experiences in this multi-screen age. We take this opportunity to thank PromaxBDA for acknowledging our efforts and awarding us across multiple categories.”
The PromaxBDA Awards honours and celebrates outstanding achievements in entertainment marketing from around the world.