ZEEL ropes in Bharat Kedia as CFO to take charge from Mihir Modi

Zee Entertainment Enterprises Limited (ZEEL) has appointed Bharat Kedia as Chief Financial Officer of the company. He will take charge from August 1, 2017. Kedia’s appointment was approved by Audit Committee of the Board of Directors of ZEEL at the meeting held on July 24, 2017. 

Kedia will replace Mihir Modi, who will be moving to a new role in ZEEL. 

Kedia joins in from Parag Milk Foods, where he has been CFO. Having studied and gained finance skills by qualifying a Chartered Accountant and Company Secretary, Kedia started his career with Nerolac Paints as Accounts Payable Executive. He moved on as Company Secretary to BDH Industries in October 1994 to work on their IPO and then moved abroad to Moscow to work with Schweppes Beverages, which then got acquired by Coca-Cola and became a part of the Coca-Cola HBC family. He was then entrusted with the responsibility of Regional Finance Director at Coca-Cola HBC for Eastern Europe based out of Vienna after working in Switzerland for three years. 

He returned to India, joining Publicis Groupe in Mumbai as Head of Finance & Accounts in July 2008. After a stint of six and a half years with the ad network, Kedia joined Parag Milk Foods in January 2015.