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Zenith appoints Matt James as Global Brand President

Matt James has been appointed Global Brand President, Zenith. He will report to Steve King, CEO, Publicis Media. Matt will take up the role this month and will be based at Zenith’s HQ in London.

James succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 years, James joins Zenith from Publicis Media where he was CEO for Australia and New Zealand. Under his leadership, Publicis Media ANZ has seen significant growth, with key wins including P&G, Aldi, Campbell Arnott’s, and Kraft Heinz.

Originally from London, James started his career with Publicis Groupe in 2010 as Managing Director, Starcom UK. After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO, ZenithOptimedia ANZ, before becoming CEO, Publicis Media ANZ the following year. Succession plans for ANZ leadership will be announced shortly. During the transition, James will continue to serve in a Publicis Media leadership capacity in that market in addition to his Zenith remit.


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