Zenith bags media mandate for Honeywell’s air purifier business
Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell.
Honeywell is a Fortune 100 company and a technology powerhouse. The company is one of the leaders in air purification for residential as well as commercial applications across multiple global markets. The brand empowers consumers against rising pollution levels in both urban centers and smaller cities and is witnessing significant growth as is the air purification market in India.
Calling it a significant addition to Zenith’s client roster, Tanmay Mohanty, Group CEO, Zenith India, said, “We are delighted to have won the business of Honeywell and look forward to driving market leadership for them. The company, with its 80-year old lineage, is no stranger to India and Honeywell air purifier is a product that is unique and unparalleled.”
He further said, “Zenith is an agency that embraces both technology and invention. Our ROI+ approach, with advanced communications models and strong focus on personalisation and automation, will further fuel Honeywell’s expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business.”