Zenith bags media mandate of Llyods Banking Group

 Zenith, part of Publicis Groupe has bagged the media mandate of Lloyds Banking Group, according to media reports.

According to the mandate, Zenith will handle media planning and buying for all of Lloyds Banking Group’s brands, including Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows and MBNA.

The account has been taken from MediaC,om who serviced them for 12 years.


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