Zenith wins media mandate for HONOR Smartphones
Zenith has been assigned the media mandate for HONOR, a leading global smartphone e-brand, in India. This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.
Speaking of the appointment, Winston Li, CMO, HONOR India, said, “It was a comprehensive pitch process, and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”
Reacting to the win, Tanmay Mohanty, CEO of Zenith India and Head of Global Partnerships for Publicis Media India, said, “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for HONOR. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”
Working towards their 1+8+N strategy, HONOR recently launched a series of products in the smartphone and wearables category – the first pop-up camera smartphone – HONOR 9X, the HONOR MagicWatch 2, HONOR Band 5i and HONOR Sport and Sport Pro Bluetooth Earphones.