ZenithOptimedia bags the media duties for FabFurnish.com

ZenithOptimedia India has been appointed as media planning and buying partner for FabFurnish.com - India's largest online home store. It retails designer furniture, furnishings, décor items and kitchenware. The site started operations in March 2012. The e-store has an interesting assortment of several top-end brands and over 35,000 products.

Confirming ZenithOptimedia's appointment, Vaibhav Aggarwal, CoFounder, FabFurnish.com said, “We are delighted to have ZenithOptimedia as the media partners for our media launch. It is their thorough understanding on dot com brands in India, and their holistic approach to reaching all consumer touch points that made us decide on ZenithOptimedia.”

Navin Khemka , Managing Partner,  ZenithOptimedia said, “The marketplace in India is changing. We, at Zenith, are totally geared up to this challenge as companies are trying to expand the market base to an evolved Indian consumer. We are confident about achieving the desired ROI for FabFurnish.com going forward."