ZenithOptimedia India appointed as media planning and buying partner for BEST Foods!

ZenithOptimedia India has been appointed as media planning and buying partner for BEST Foods Limited, one of India's most reputed and largest rice producers, engaged in both supply and trade of an expansive series of rice, health & wellness products. The business was won through a competitive pitch amongst the top 4 media buying agencies in New Delhi.

Confirming ZenithOptimedia's appointment, Dr Aayushman Gupta, Business Director of BEST Foods Limited said, "We are delighted to have ZenithOptimedia as our media partners for our India launch. It is their deep understanding on launching brands in India and their holistic approach to reaching all consumer touchpoints helped us decided on ZO. They are able to give BEST a complete 360 solution to our go to market strategy.

"As traditional Indian companies expand their market base to an evolved consumer, in a over cluttered marketplace, it becomes imperative to communicate through effective communication mediums. Our neutral touch point approach will help optimize the best marketing mix for the launch. We are very excited to work on yet another launch in India and are confident of achieving the desired ROI" said Satyajit Sen, CEO, ZenithOptimedia India.

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