ZenithOptimedia India bags the media mandate for classified site OLX
Confirming ZenithOptimedia's appointment, Amarjit Singh, Country Manager of OLX said, "We are extremely happy to work with ZenithOptimedia in India. They have demonstrated great ROI to OLX.in through planning tools & buying clout in the market. With their help we aim to reach our benchmarks in India ".
"ZO's sound strategy based on consumer and category understanding along with a strong focus on ROI is what led to our winning this new-age business. The Internet and Digital mediums are exciting platforms and can be leveraged effectively through a robust and innovative media approach to reach specific groups individually with customized messages", said Satyajit Sen, CEO, ZenithOptimedia India.