ZenithOptimedia's Resultrix wins digital mandate of Air Vistara

Airline brand Air Vistara, the Tata Group-Singapore Airlines joint venture has awarded its digital mandate to Resultrix, an end to end interactive agency under the ZenithOptimedia Group.

What has worked in the favor of Resultrix, is its unique approach to using data, analytics and technology, for optimized and enhanced customer experiences. This mandate includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics.

Vistara is Delhi based and commenced operations on 9 January 2015.

In fact, Resultrix has had a wonderful run this year and has won nine significant accounts in the last six months. These include IDFC Bank which is going to be IDFC’s foray into the highly competitive consumer banking category. The mandate here includes not only Paid Search, SEO, Display, Social, Analytics but also management and consulting on the entire Media data stack covering the DMP, Bid management tools and campaign manager.

The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, RBNL.

Anupriya Acharya, Group Chief Executive of the ZenithOptimedia Group said, “These are all prestigious wins for us and in sectors that are fast growing and future facing. We are delighted to be chosen as a partner to these marquee brands and the opportunity it provides us to do high caliber work."

Tanmay Mohanty, Managing Director of Resultrix & Performics India says, “We are very excited to partner with such great brands.  We have long been known for our superior performance marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas too. Be it the setup of a Media Technology and Analytics division in Bangalore earlier this year or the launch of our mobile offering Performics Mobile last year or the Centre of Excellence teams out of Mumbai and Delhi, we have kept the momentum going. The new wins, we believe are on the back of these specializations. We bring new elements to the game, raising the bar ever higher.”