zeotap integrates with AppNexus and Amobee to expands market reach

zeotap, the largest mobile data platform and the first to win data from telecom operators for better mobile advertising targeting and insights, today announced integrations with 5 top global demand-side platforms. AppNexus, a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising, and Amobee, the cross-channel tech company that provides reach and real-time performance, are the latest additions to the partner list.

AppNexus and Amobee join an existing list of key partners which include Google Marketing Platform, formerly DoubleClick (DBM and DFP), The TradeDesk and Adform. With these integrations, zeotap aims to make high-quality data more widely available to advertisers to deliver targeted mobile campaigns and help brands achieve their marketing goals. Media buyers accessing the AppNexus Marketplace and Amobee DSP across regions can now benefit from zeotap’s verified targeting data which includes sociodemographic, interest, purchase intent, mobile app usage and mobile browsing segments for over 200MM profiles in India.

Other partners currently in the integration pipeline including Twitter, MediaMath and Oath (BrightRoll).

Projjol Banerjea, Founder & CPO, zeotap said, ‘Mobile data is in high demand but, beyond the walled gardens, reliable data sources are scarce and typically necessitate a trade-off between quality and scale. With these prominent new additions to our global partner list, we aim to ensure our deterministic audience data is available to brands across the digital ecosystem.”